The small goal paradox
June 14th, 2006 by Dominic Canterbury
Here’s another one I see every day. I call it the Small Goal Paradox.
The small goals are the easiest, right?
Dead wrong.
Big, really big goals are actually the easiest. Why’s that? Because big goals excite people. They’re something people want to be a part of, to support, to talk about. In short, they make people want to be on your team.
Here’s an example.
An article in toay’s Advertising Age, Couple Signs Advertisers to Sponsor Wedding Day (subscription required), told the story of a couple that is getting married in a baseball stadium after a game. The idea is so big that sponsors are lining up to pay for it. For their $200,00 ceremony, they’re paying just $10,000. And one of the sponsors is an event management company, so the happy couple doesn’t even have to deal with the headaches of pulling it off.
Is there any reason you can’t do something like this?
Right now you’re probably focused on getting a few more clients. But imagine for a moment a plan to thoroughly take over an entire target market. To redefine an industry. What would it take? Who would you want on your side to combine networks with and share costs?
Even if you only accomplish 50% of your goal, you’re still doing pretty well.
Domonic, would you say that my sponsorship of the bizjam is kin to this idea of a large-scale goal?
Do you have any examples of large goals can I make for my business?
[…] I figured Dominic - my marketing guru would chastise me and tell me it was too much for a business as small as mine. But he was cool with it and told me I needed to present at the jam… well, there goes my ideas of slacking at the conference. Ah well. I’m a little scared of speaking in front of groups. […]
Great concept -this is exactly what we’re working on with one of our products (web-based vehicle dealership marketing & management tools)! why target 2-4 clients a month when you can target an entire industry, local first but nationwide in 2 years?!
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