Here’s article about an eye-tracking study that reveals how people actually look at websites.
Survey offers a ’sneak peek’ into Net surfers’ brains
Some highlights are:
–When there is less on a page, users read more.
–People are extremely good at screening out things and focusing in on a small number of salient page elements.
–Consumers are blind to banner […]

As if 3000 commercial messages a day wasn’t enough, some clever folks came up with a way to pack in even more. Come September CBS will begin egg advertising. That’s right, eggs with ads.
What’s most fascinating is not the desperation it signifies. It’s how gleefully out of touch CBS is about the […]

Researchers say we’re exposed to 3000 commercial messages every day.
Pretty impressive considering that we’re only awake for 960 minutes a day (16 hours x 60 minutes). That averages out to a whopping 3.125 per minute!
At some point you reach saturation and people start tuning it out. And if you ask me, I’d say […]

If you keep up with the marketing gurus of the day you’ve heard it over and over again: “It’s not about you. It’s about THEM.” It’s good advice. Great advice, even. Nobody cares about you. They just care about what you can do for them.
Though all this sounds obvious, few […]

To quote my friend and local celebrity-copywriter, Chris Haddad, “Marketing is the art of making a promise and keeping it.” So true. And to that I would add, “Marketing strategy is the art of attracting and retaining customers through a carefully designed series of kept promises.”
The thing is, big and bold promises just […]

When a customer encounters your business, what is their first expenditure?
Easy, right? You deposited it in the bank. You even know the date and time.
Nope. The first expenditure — that is, the first time they gave you something of value — was the first time they paid attention to you. […]