If you’re on the web, read this…
July 19th, 2006 by Dominic Canterbury
Here’s article about an eye-tracking study that reveals how people actually look at websites.
Survey offers a ’sneak peek’ into Net surfers’ brains
Some highlights are:
–When there is less on a page, users read more.
–People are extremely good at screening out things and focusing in on a small number of salient page elements.
–Consumers are blind to banner ads and elements that seem like they might be ads.