Comments on: Thanks, Safeway! http://dc-strategic.com/2006/08/01/thanks-safeway/ Fri, 21 Nov 2008 07:05:20 +0000 http://wordpress.org/?v=2.0.3 by: Chris http://dc-strategic.com/2006/08/01/thanks-safeway/#comment-24 Mon, 21 Aug 2006 16:13:28 +0000 http://dc-strategic.com/2006/08/01/thanks-safeway/#comment-24 This also brings up a conversation I had with a software writing friend of mine over the weekend. He brought up the shear frustration tech folks (or the folks who actually create a product in any industry) have with sales and marketing folks who make big, big promises to make a sale without any real understanding of what it will take to keep that promise. Oh, and thanks for the link up. I love that post. This also brings up a conversation I had with a software writing friend of mine over the weekend. He brought up the shear frustration tech folks (or the folks who actually create a product in any industry) have with sales and marketing folks who make big, big promises to make a sale without any real understanding of what it will take to keep that promise.

Oh, and thanks for the link up. I love that post.

]]> by: Mike Bawden http://dc-strategic.com/2006/08/01/thanks-safeway/#comment-6 Thu, 03 Aug 2006 22:47:00 +0000 http://dc-strategic.com/2006/08/01/thanks-safeway/#comment-6 You make an important point that is all too often overlooked by clients and agencies. Making promises that have to be kept is the "hard" part of marketing/brand-building - and it's where the real value is created. I've added your post to my selection of suggested blogs for Friday's <B><a HREF="http://www.muchadoaboutmarketing.com" rel="nofollow">Much Ado About Marketing</A></B> blog. Thanks for the insights. Regards, Mike Bawden Brand Central Station You make an important point that is all too often overlooked by clients and agencies. Making promises that have to be kept is the “hard” part of marketing/brand-building - and it’s where the real value is created.

I’ve added your post to my selection of suggested blogs for Friday’s Much Ado About Marketing blog. Thanks for the insights.

Regards,

Mike Bawden
Brand Central Station

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