Now that’s a niche!
August 10th, 2006 by Dominic Canterbury
Here’s an article about a Seattle company that really understands the power of the niche.
Wearing faith (subtly) on their sleeves
The company, Vox Sacra, designs high-end Christian apparel — complete with scriptures and symbols. This guy’s not playing it safe. Not going for the middle ground. Not aiming to appeal to the masses. Some people are going to find it annoying, silly, contrived, etc. But other people are going to absolutely love it. And that’s the point!
If you still doubt the power of the niche, know this: the company is projected to earn $800,000 in its FIRST full year of operation.
Hmm. I only there was a similarly passionate following among us agnostics and atheists. Darn!