Comments on: Modern Marketing (#3) — Word of Mouth! http://dc-strategic.com/2006/08/13/modern-marketing-3-word-of-mouth/ Fri, 21 Nov 2008 06:14:23 +0000 http://wordpress.org/?v=2.0.3 by: Chris http://dc-strategic.com/2006/08/13/modern-marketing-3-word-of-mouth/#comment-22 Mon, 21 Aug 2006 16:07:30 +0000 http://dc-strategic.com/2006/08/13/modern-marketing-3-word-of-mouth/#comment-22 Being a person who's product is essentially a combination of personality and know how, I'd say this: Get speaking gigs. Write a newsletter. Blog. Network. And when you do have clients, don't be afraid to say "Hey, if you like my work, pass my name on to someone else." That's pretty much what both myself and Dom do and it's worked quite well. Being a person who’s product is essentially a combination of personality and know how, I’d say this:

Get speaking gigs.
Write a newsletter.
Blog.
Network.
And when you do have clients, don’t be afraid to say “Hey, if you like my work, pass my name on to someone else.”

That’s pretty much what both myself and Dom do and it’s worked quite well.

]]> by: Rachel http://dc-strategic.com/2006/08/13/modern-marketing-3-word-of-mouth/#comment-12 Wed, 16 Aug 2006 22:08:34 +0000 http://dc-strategic.com/2006/08/13/modern-marketing-3-word-of-mouth/#comment-12 I love this site and your blog articles. I agree with all you have to say about word-of-mouth marketing, but I am completely stumped at how to start the WOM ball rolling. I'm a sole proprietorship and the service I offer is writing coaching, so I think I really have to get in front of people to get them to see the value of my service. Blanket advertising has little effect, as does pestering my friends and family network for referrals. How does a one-person business, whose product is essentially a combination of personality and know-how, get in front of its target market? I love this site and your blog articles. I agree with all you have to say about word-of-mouth marketing, but I am completely stumped at how to start the WOM ball rolling.

I’m a sole proprietorship and the service I offer is writing coaching, so I think I really have to get in front of people to get them to see the value of my service. Blanket advertising has little effect, as does pestering my friends and family network for referrals.

How does a one-person business, whose product is essentially a combination of personality and know-how, get in front of its target market?

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