Comments on: The Power of Sincerity http://dc-strategic.com/2006/08/17/the-power-of-sincerity/ Fri, 21 Nov 2008 02:43:09 +0000 http://wordpress.org/?v=2.0.3 by: Dominic Canterbury http://dc-strategic.com/2006/08/17/the-power-of-sincerity/#comment-21 Sun, 20 Aug 2006 21:29:51 +0000 http://dc-strategic.com/2006/08/17/the-power-of-sincerity/#comment-21 That brings up an excellent point. People rarely know what they want. Sure they'll tell you in detail what they think they want, but really we're all just articulating a close aproximation. That's why consumer surveys tend to lead to nothing useful -- or at least nothing brilliant enough to capture a target market. As for YouTube and Flickr...I'd say they're really pretty similar. Photo-sharing is an obvious idea. People already wanted. A survey could have told them that. But what Flickr gave the world -- the brilliant user interface and assorted intuitive bells and whistles -- seem to have emerged from sincere understanding. That brings up an excellent point. People rarely know what they want. Sure they’ll tell you in detail what they think they want, but really we’re all just articulating a close aproximation. That’s why consumer surveys tend to lead to nothing useful — or at least nothing brilliant enough to capture a target market.

As for YouTube and Flickr…I’d say they’re really pretty similar. Photo-sharing is an obvious idea. People already wanted. A survey could have told them that. But what Flickr gave the world — the brilliant user interface and assorted intuitive bells and whistles — seem to have emerged from sincere understanding.

]]> by: Chris http://dc-strategic.com/2006/08/17/the-power-of-sincerity/#comment-20 Sat, 19 Aug 2006 15:55:06 +0000 http://dc-strategic.com/2006/08/17/the-power-of-sincerity/#comment-20 With youtube at least, I would say that they succeeded in giving customers something they didn't know that they wanted. People were certainly clamoring for photo sharing through flickr, but YouTube created a market. Far more people are creating short videos now that YouTube exists than were before, while I doubt there are many people taking pictures just because they can post them on Flickr. With youtube at least, I would say that they succeeded in giving customers something they didn’t know that they wanted. People were certainly clamoring for photo sharing through flickr, but YouTube created a market. Far more people are creating short videos now that YouTube exists than were before, while I doubt there are many people taking pictures just because they can post them on Flickr.

]]>