Brand Autopsy: Creating Competitive Advantage
August 25th, 2006 by Dominic Canterbury
Here’s a great commentary from Brand Autopsy on creating competitive advantage:
Some highlights:
- Don’t Just Get Bigger, Get Unique
- Why Compete? Create New Markets
- Obsess about Customers, Not Rivals
The big message is this: You choose your competitors. And you can choose to have none at all.