“R” is for “Relevance”
Posted in Commentary, Strategy on September 23rd, 2006 No Comments »
According to the National Association of REALTORS® and their new ad campaign, REALTORS® get “Results” and have “Reliability.”
But do they have “Relevance”?
If you’re like 90% of the population (the other 10% are real estate agents) you’d think these ads are all about encouraging you to hire a real estate agent. Oh, but you […]