Ok, it’s not the last time. I’ll tell you 100 times more if I have to.

If you do it right, here’s what a blog will do for you:

• PROVE crediblity
• Show relevance
• Open a vast world of (free) promotion opportunities
• Creat a reason to pay attention to you in the first place
• Sustain attention
• Attract the clients you WOULD like and put off the clients you wouldn’t
• AND as if all that wasn’t good enough, it dramatically improves your Google Rank

The key here is, “if you do it right.” Most business blogs are pretty terrible. Rather than building a meaningful connection with past/current/future clients, they end up making the business owner look aimless and out of touch with the clients’ needs.

BUT when done right, a business blog can play a critical strategic role. As I see it, blogs give future clients an intermediate step between first exposure and actually meeting you or trying your product. And, it’s far better than a static website because it can actually demonstrate your expertise.

So, how do you do it right?

You target, identify the core themes your target market wants to hear about, find your voice, set it up and let it rip.

Easier said than done, I know. That’s why I partnered with Blogging Coach, Rachel Whalley to offer a class:

Rock Out with Your Blog Out: Why to Blog for Your Business and How to Do It
This class could be one of the most important things you do for your business, so get on it!

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