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Archive for February, 2007

Marketers think you are dumb

The folks at Embarq must think they’re pretty clever. Right now they’re offering a very special deal on broadband that surely, or so they think, will have the phones ringing off the hooks. And what might this game-changing innovation be? It’s broadband service for just $24.95 a month for as long as you […]

Chicken-Suit Strategy

We’ve all seen them — the wildly gesticulating, six-foot chickens who want to lure you in for a One-Day-Only mattress sale or an auto dealer’s Grand Opening. Sure, they get our attention, but to what avail?
It’s not that wearing such suits is an inherently bad idea. Take Seattle’s Waxon Spa for example. To […]