Seth White of the Metropolitan Mortgage Group wrote in to ask about word-of-mouth hubs and how they fit in with the three essential elements of a target market (1. Shared Needs tied to your business, 2. Trusted Hubs, 3. Quantity).

Thanks for the question, Seth.
To understand hubs, think of it this way – a hub is […]

Amy Woidtke wrote to the D/C Answer Department asking about how to come up with a good tagline.
It’s a great question and one that many businesses, small and large, struggle with.
With taglines a common mistake is to believe they can somehow build your credibility. But credibility is something that can only be proven. […]