This is a rough time to be a Chief Marketing Officer. All this new-fangled technology has created a big problem for them, one that they are almost entirely unequipped to deal with. As a result they’re getting canned left and right only to be replaced by other equally confused CMOs.
So what is this […]

This video is absolutely brilliant!

http://www.youtube.com/watch?v=D3qltEtl7H8

For those of you who doubt the power of blogs, consider this snippet from Advertising Age:
“Consumers are…taking bloggers’ word before they buy. A late 2006 Ipsos MORI survey found that blogs were a more trusted source of information than advertising or e-mail marketing. One-third of respondents said they had decided not to buy a […]