The Relevance of Blogs
June 6th, 2007 by Dominic Canterbury
For those of you who doubt the power of blogs, consider this snippet from Advertising Age:
“Consumers are…taking bloggers’ word before they buy. A late 2006 Ipsos MORI survey found that blogs were a more trusted source of information than advertising or e-mail marketing. One-third of respondents said they had decided not to buy a product after reading a negative blog post, while 52% were persuaded to buy after reading a positive review.” (Who Blogs? Advertising Age, June 04, 2007)
Why is that?
It’s because a well-done blog is more relevant and more credible than just about anything else. As consumers we are starved for relevance and credibility. We constantly search for it but rarely find it.
As a business owner, then, if you want to stand out amidst the cacophony of bad marketing, then by God, stop trying to be louder and start trying to be more meaningful. Stop trying to “get your name out there” and get yourself a blog so you can get your expertise out there.