“I know that half of my advertising budget is wasted, but I’m not sure which half.”
Posted in Uncategorized on July 9th, 2007 No Comments »
That profound piece of marketing wisdom is attributed to John Wanamaker, the “father of modern advertising.”
In the nearly 100 years since he first said those words, the quote has taken on a life of its own. In fact, it just might be the most repeated line in all of marketing.
Up until recently, a marketer could […]