Comments on: Does Your Newsletter SUCK? http://dc-strategic.com/2007/09/28/does-your-newsletter-suck/ Fri, 10 Oct 2008 21:54:53 +0000 http://wordpress.org/?v=2.0.3 by: D/C Strategic - Word of Mouth Marketing for Small Businesses - Seattle » Blog Archive » Sucky Newsletters - Response http://dc-strategic.com/2007/09/28/does-your-newsletter-suck/#comment-17391 Wed, 02 Jan 2008 21:24:28 +0000 http://dc-strategic.com/2007/09/28/does-your-newsletter-suck/#comment-17391 [...] In response to the post, Does Your Newsletter SUCK?, Dennis Didlay and Dani Nordin brought up some excellent points about the nature of sucky versus great marketing. I think though, that it all centers around one of the great marketing fallacies afflicting businesses large and small. And what might that be? It’s the belief that the more people like your marketing materials (newsletters, ads, taglines, etc), the more they’ll want to give you money. [...] […] In response to the post, Does Your Newsletter SUCK?, Dennis Didlay and Dani Nordin brought up some excellent points about the nature of sucky versus great marketing. I think though, that it all centers around one of the great marketing fallacies afflicting businesses large and small. And what might that be? It’s the belief that the more people like your marketing materials (newsletters, ads, taglines, etc), the more they’ll want to give you money. […]

]]> by: Dani Nordin http://dc-strategic.com/2007/09/28/does-your-newsletter-suck/#comment-16966 Wed, 26 Dec 2007 17:43:16 +0000 http://dc-strategic.com/2007/09/28/does-your-newsletter-suck/#comment-16966 I agree with most of what you say here, except one thing: I'm not in the food industry (I'm a designer/branding specialist), but recipes are part of my business, and something that I'm known for. I think that there's a lot to be said, especially in the case of sole practitioners who are selling their personality as much as their expertise, for adding a human element to an e-mail that's going to land in peoples' inboxes once a month. Most of the folks I talk to about my newsletter seem to appreciate the fact that, while I share some relevant "businessy" information, I also share a bit of myself. I agree with most of what you say here, except one thing: I’m not in the food industry (I’m a designer/branding specialist), but recipes are part of my business, and something that I’m known for. I think that there’s a lot to be said, especially in the case of sole practitioners who are selling their personality as much as their expertise, for adding a human element to an e-mail that’s going to land in peoples’ inboxes once a month. Most of the folks I talk to about my newsletter seem to appreciate the fact that, while I share some relevant “businessy” information, I also share a bit of myself.

]]> by: Dennis Dilday http://dc-strategic.com/2007/09/28/does-your-newsletter-suck/#comment-15714 Sat, 01 Dec 2007 18:10:03 +0000 http://dc-strategic.com/2007/09/28/does-your-newsletter-suck/#comment-15714 Even good newsletters don\'t always get read: there is only so much time. But a newsletter that comes from a reliable source and has a relevant topic highlighted might even get saved to read later. And if there isn\'t too much of a time crunch it may even get read later. I have kept my office website in spite of its shortcomings precisely because I get so much positive feedback from patients and others about the monthly newsletters. Many of the articles are brilliant. There\'s a link on my site to the current newsletter, what do you think? Email me. Even good newsletters don\’t always get read: there is only so much time. But a newsletter that comes from a reliable source and has a relevant topic highlighted might even get saved to read later. And if there isn\’t too much of a time crunch it may even get read later.

I have kept my office website in spite of its shortcomings precisely because I get so much positive feedback from patients and others about the monthly newsletters. Many of the articles are brilliant. There\’s a link on my site to the current newsletter, what do you think? Email me.

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