Comments on: Sucky Newsletters - Response http://dc-strategic.com/2008/01/03/sucky-newsletters-response/ Fri, 10 Oct 2008 21:56:55 +0000 http://wordpress.org/?v=2.0.3 by: Trina http://dc-strategic.com/2008/01/03/sucky-newsletters-response/#comment-26836 Fri, 09 May 2008 06:16:00 +0000 http://dc-strategic.com/2008/01/03/sucky-newsletters-response/#comment-26836 "If you don’t make it abundantly clear how YOU will meet their needs better than anybody else, they will simply enjoy your clever materials then spend their money on the business that seems like it will meet their needs." That is so very true. I have a list of my favorite commercials, yet I don't buy most of those products. Half the time I watch a cute advertisement on tv, I don't have a clue what or who they are advertising. So I wait for that commercial to come on again so that I can find out what they are promoting. I don't think most people even do that. So, although clever ads are fun, you have to make sure that you show people why they want, or even need, to use your product. “If you don’t make it abundantly clear how YOU will meet their needs better than anybody else, they will simply enjoy your clever materials then spend their money on the business that seems like it will meet their needs.”

That is so very true. I have a list of my favorite commercials, yet I don’t buy most of those products. Half the time I watch a cute advertisement on tv, I don’t have a clue what or who they are advertising. So I wait for that commercial to come on again so that I can find out what they are promoting. I don’t think most people even do that. So, although clever ads are fun, you have to make sure that you show people why they want, or even need, to use your product.

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