Comments on: Marketing by Dummies: Big Claims = Big Credibility! http://dc-strategic.com/2008/01/24/marketing-by-dummies-big-claims-big-credibility/ Fri, 10 Oct 2008 22:11:00 +0000 http://wordpress.org/?v=2.0.3 by: Trina http://dc-strategic.com/2008/01/24/marketing-by-dummies-big-claims-big-credibility/#comment-26837 Fri, 09 May 2008 06:17:32 +0000 http://dc-strategic.com/2008/01/24/marketing-by-dummies-big-claims-big-credibility/#comment-26837 I would have to disagree. In fact, I love the Venus commercials. They tell me that I am a goddess and ought to be treated as such. As a woman, that appeals to me. I want to be told that I'm great and thus deserve great things. I think the issue here may be the fact that you're a man. This commercial wasn't meant to target you. It was meant to target women, and I think they did a good job. You say that credibility cannot be assert- only proven. I highly disagree. I used to sit on hiring committees for a large organization. We would list a few qualities we wanted in the person for the position. When a candidate saw that list and came in and listed all of those things as their qualifications, the committee would get excited and think they found the right person. Credibility is best when proven over time, but that does not mean that it cannot be asserted. In general, people believe what they hear. If I say something so many times, people will start to believe it even if it isn't true. However, that doesn't mean that it can't be disproven later. I think asserting things is very powerful and is a huge start on the road of credibility. I would have to disagree. In fact, I love the Venus commercials. They tell me that I am a goddess and ought to be treated as such. As a woman, that appeals to me. I want to be told that I’m great and thus deserve great things. I think the issue here may be the fact that you’re a man. This commercial wasn’t meant to target you. It was meant to target women, and I think they did a good job.

You say that credibility cannot be assert- only proven. I highly disagree. I used to sit on hiring committees for a large organization. We would list a few qualities we wanted in the person for the position. When a candidate saw that list and came in and listed all of those things as their qualifications, the committee would get excited and think they found the right person. Credibility is best when proven over time, but that does not mean that it cannot be asserted. In general, people believe what they hear. If I say something so many times, people will start to believe it even if it isn’t true. However, that doesn’t mean that it can’t be disproven later. I think asserting things is very powerful and is a huge start on the road of credibility.

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