Comments on: “At least they remember you” http://dc-strategic.com/2008/02/19/at-least-they-remember-you/ Fri, 10 Oct 2008 22:05:31 +0000 http://wordpress.org/?v=2.0.3 by: Nesh Thompson http://dc-strategic.com/2008/02/19/at-least-they-remember-you/#comment-32943 Thu, 24 Jul 2008 15:03:04 +0000 http://dc-strategic.com/2008/02/19/at-least-they-remember-you/#comment-32943 Great article Dominic, I agree wholeheartedly about cynical attempts to lodge in the memory. I wrote an article back in July 2007 about a similar marketing stunt from one CEO who decided to host a web conference in his underwear. I think the key is that if you want to be memorable then it must in some way be for the same principles and strengths the product is targeted for. Great article Dominic, I agree wholeheartedly about cynical attempts to lodge in the memory. I wrote an article back in July 2007 about a similar marketing stunt from one CEO who decided to host a web conference in his underwear.

I think the key is that if you want to be memorable then it must in some way be for the same principles and strengths the product is targeted for.

]]> by: stetoscope http://dc-strategic.com/2008/02/19/at-least-they-remember-you/#comment-32716 Tue, 22 Jul 2008 10:51:42 +0000 http://dc-strategic.com/2008/02/19/at-least-they-remember-you/#comment-32716 I think memorability is still useful for excess of choice situations. But this is clearly unsifficiant since it depends on the reputation or the experience print laid on the consumers. I think memorability is still useful for excess of choice situations. But this is clearly unsifficiant since it depends on the reputation or the experience print laid on the consumers.

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