All in all, I’d say about 92.5% of business bloggers out there have woefully inadequate answers to this question.  And thank god because it means I can command lots and lots of money just to answer that question for them.
But, being that it’s coming up on the holiday season and I’m feeling all we-are-the-world, I’m […]

For those of you who haven’t heard about the recent Motrin Mommy Mess, here’s a little background:  Motrin put out an ad about baby-sling wearing moms, then much to their shock and awe the exact community they were trying to court lashed out like your own mom would have if you had, say, put the […]

The blog is the “it” thing for the modern business. It’s a PR factory, advertising agency, newsletter and recruiting tool all rolled into one. If you don’t have one, then you may as well be sporting feathered hair and leg-warmers.
But, just because you have a business blog, doesn’t mean you know how to use it.  […]