Quick. What’s the most powerful marketing force known to mankind?
That’s right – Word of Mouth.
Fortunately for all of us alive and marketing today, word-of-mouth is now easier to generate and more powerful than anytime in human history. And, best of all… it’s frick’n cheap!

So, how can you wield the raw power of the WOM? (It’s […]

To quote my friend and local celebrity-copywriter, Chris Haddad, “Marketing is the art of making a promise and keeping it.” So true. And to that I would add, “Marketing strategy is the art of attracting and retaining customers through a carefully designed series of kept promises.”
The thing is, big and bold promises just […]

Pundits have proclaimed the “death of the mass market”, everybody’s telling you to niche and you’re wondering what happened and what to do about it. What happened was, in the last five years, the world changed. The culprit? You guessed it: the internet.
The internet fundamentally changed the competitive landscape. Sure, the internet gave the world […]