In response to the post, Does Your Newsletter SUCK?, Dennis Dilday and Dani Nordin brought up some excellent points about the nature of sucky versus great marketing. I think though, that it all centers around one of the great marketing fallacies afflicting businesses large and small: The Sock-Puppet Fallacy. I just made […]

Rachel from Writing With Meaning recently posed this question to the D/C Think Tank:
I love this site and your blog articles. I agree with all you have to say about word-of-mouth marketing, but I am completely stumped at how to start the WOM ball rolling.
I’m a sole proprietorship and the service I offer is […]